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Dec 19, 2023Netflix Names Nicolle Pangis as New VP of Advertising
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Netflix has found its new second-in-command for advertising.
Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising.
“I am so excited Nicolle is joining Netflix,” Reinhard said in a statement. “She has a great reputation within our industry, both for the depth of her relationships with clients and partners, and her data-driven approach to streaming advertising. Together, we’ll continue to build and scale a great ads business for our clients and Netflix.”
The news comes following the surprising exit of Peter Naylor, the company’s former vp of ad sales, who parted ways with Netflix in July. The move was unexpected at the time, considering it came amid ongoing TV upfront negotiations.
Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer
Unlike Naylor, who had a largely global role, Pangis will focus on Netflix’s U.S. and Canada advertising sales while also overseeing the global account management team.
Prior to coming to Netflix, Pangis served as the CEO of Ampersand. There, Pangis helped the company make a name for itself in advanced TV advertising, capturing 75% of the addressable TV market footprint in the U.S.
“I am thrilled to join Netflix and support their mission to entertain the world,” Pangis said. “Given the incredible fandom for their movies and TV shows, Netflix is best positioned to put brands at the center of the cultural zeitgeist.”
Despite the disruption with Naylor’s departure, Netflix reported a successful upfront, with 150% growth in ad sales commitments. In addition, the company’s ads tier is continuing its expansion, with around 34% quarter-on-quarter growth, according to Netflix’s most recent earnings call.
Bill Bradley is Adweek's deputy TV, Media and Sports editor.
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