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Home / News / Meta Sales Narrowly Beat on AI Boosting Advertising Revenue - Bloomberg
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Meta Sales Narrowly Beat on AI Boosting Advertising Revenue - Bloomberg

Nov 02, 2024Nov 02, 2024

WATCH: Meta's spending will pay off, analyst Thill says.

Meta Platforms Inc. CEO Mark Zuckerberg will ramp up heavy investments in AI and other futuristic technologies, continuing a years-long tug-of-war between the company’s long-term bets and the core advertising business that provides the vast majority of Meta’s revenue.

Zuckerberg warned investors Wednesday that Meta will continue to spend significantly on infrastructure and other projects like the metaverse and AI-powered glasses, efforts he believes are core to the company’s future. That will be supported by the ads business, which isn’t generating the kind of momentum Wall Street expected.